Keith Eshelman is the co-founder and CEO of Parks Project. Parks Project, founded in 2014, came from the idea that we can all do more to support America’s parklands. In the early days, he was doing volunteer trail days in local national parks and realized there was a huge lack of participation from the next generation. To change that, he created collections of apparel and accessories that would further connect consumers with the parks they love.
Raising awareness of the projects taking place daily, activating conservationists, and giving folks a story to wear is the mission behind the social enterprise. All products give back to and support specific projects in the parks. Parks Project can now be found in REI, Urban Outfitters, Free People, and many other outdoor and fashion boutiques across the nation. Parks Project continues to host volunteer days to this day. Keith says, “If we all pitch in a little bit, we will be more connected with these lands and leave them better than we found them for future generations to come.”
Keith received his MBA from the Graziadio Business School in 2008.