Paul Martello was awarded “Product of the Year” for the Yummy Spoon at the 2016 ECRM Baby & Infant EPPS Showcase, one of the nation's largest tradeshows for baby products. The Yummy Spoon is a self-feeding baby spoon designed to puree whole fruits and vegetables, helping parents create homemade baby food. The portable and easy to use baby spoon was originally conceived by Gina Cormier, Martello’s sister and a stay-at-home mom. Martello first pitched the Yummy Spoon while earning his MBA at the Graziadio Business School.
After making it to the final round of the Graziadio 2012 Business Plan Competition, which offers student entrepreneurship teams venture capital feedback and the chance to win cash prizes, Martello refined the Yummy Spoon over the next three years and launched Martello, LLC, headquartered in Calabasas, CA. Before Yummy Spoon, Martello held marketing positions at Guitar Center and Hyland’s Inc. He is currently the President of Martello Consumer Products and Yummy Spoon. Inspired by the Pepperdine motto, “Freely ye received, freely give," he donates a portion of all sales to feed hungry children across the U.S. Martello earned his MBA from the Graziadio School of Business and Management in 2013.