Kim Folsom, MBA ’02

Kim has been kim folsomprofiled in the San Diego Business Journal. She is a cofounder and the CEO of Reel Qualified, a video-based lead generation software company in San Diego that helps financial advisors find self-employed and microbusiness prospects. At Reel Qualified, Kim blends her passions for video marketing technology and financial education. Her business helps match financial advisors with businesses of 10 or fewer employees by tracking how her clients’ prospects react while watching marketing videos, and then collecting relevant data. With her software, clients can find promising leads more effectively than by making cold calls. A serial entrepreneur, Kim previously founded ShowUhow, which offers product videos to online shoppers. She is also the founder and former CEO of Seminar Source, which provided on-demand videos for physicians seeking continuing education.

Kim Folsom, MBA ’02

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