Rick Grbavac, MBA ’85

Rick will be authoring a new book on using affirmative leadership to dramatically improve performance, set to be released in 2013. Rick is vice president at Cerebyte, a company that specializes in helping organizations achieve extraordinary performance, where he has worked with Fortune 100 companies in the retailing, financial, high-tech, construction, manufacturing and health sectors.

In their new book, Rick will teach readers how to identify their top performers, motivate others to adopt their knowledge and behaviors, and effectively transform the corporate-wide culture.

Through affirmative leadership, a proven methodology developed by Rick and his co-author Cerebyte CEO and president William Seidman, organizations optimize performance and nurture leadership at all levels. By creating programs based on each company’s unique strengths and needs, the authors have helped hundreds of companies exceed their performance expectations and create a culture of greatness.

At a large print and digital advertising company, the authors guided the entire company to develop a more client-centric culture, leading to a solution selling approach that more than doubled their sales of digital solutions in six months.

Rick has more than 25 years of experience in sales, marketing and organizational development, and was involved in managing sales groups and re-engineering corporate structure and culture at industry-leading organizations such as Jantzen and VF

Rick Grbavac, MBA ’85
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