Finnegan has been appointed to the board of directors for Rainmaker Systems, Inc., a leading global e-Commerce software company that helps multi-national companies address the B2B market by maximizing sales revenue for their products and services.
Finnegan is currently the chief executive officer at TruEffect, the data and ad technology company. TruEffect enables marketers to leverage their customer relationship data to improve their display advertising performance and cost of performance. The company connects customer data with content, targeting, measurement, and media in ways never before possible.
Finnegan brings more than 20 years of senior management experience in both start-ups and public technology companies including e-Commerce organizations. Prior to TruEffect, he was most recently chief operating officer of Datalogix and prior to that he served as the vice president of the global broadband business for Yahoo!. Finnegan’s experience also includes SVP of e-Commerce at Solidus Networks, and vice president of business development and sales for United Online.
Rainmaker is an e-Commerce software company that helps multi-national companies address the B2B market by maximizing sales revenue for their products and services. The Rainmaker e-Commerce platform can be enhanced with Rainmaker global telesales agents to maximize revenue and customer satisfaction through the entire customer life cycle.