Robert has been named the new president and partner of MMI Public Relations, a full-service public relations firm based in the Triangle region of North Carolina. As president, Robert takes on the responsibilities of expanding the firm’s divisions, implementing new technologies within the firm, building infrastructure to sustain growth and leading business development. He will be responsible for a broad range of strategic initiatives that will create new business opportunities and ensure MMI’s competitive standing in the marketplace.
With Robert’s leadership and guidance, MMI plans to widen its activities and suite of services while continuing to be a leader in providing quality PR service to all of its clients.
Before joining the firm, Robert owned and managed the world’s largest corporation of vintage Chrysler auto parts in Massachusetts, for which he was profiled in the Graziadio School’s digital entrepreneur magazine LAUNCH!. To improve efficiency and profitability, he replaced an aging 30-year-old, pen-and-paper system with a modern cloud Enterprise Resource Planning (ERP) system, and implemented a new eBay store, increasing sales and acquiring new customers. Prior to his work in Massachusetts, he worked for a public relations and lobbying firm in Washington, D.C. where he managed public relations campaigns. During his time in Washington, Robert worked with former congressmen to help build and create a large national health related association. Among other accomplishments, he worked with high-ranking government officials on behalf of numerous consulting arms, which resulted in increases in business. Drawn back to public relations, he sold his business in Massachusetts to join the team at MMI and follow his passion for helping clients tell their story.
Robert also was a finalist in the 2010 Pepperdine Business Plan Competition as a student.