Elizabeth Herrell, MBA ’89

Elizabeth, a former Forrester Research vice president and technology analyst, has launched her own consultancy, Communications Initiatives. She also joined the Constellation Research Group as a member and contributing analyst.

Elizabeth’s advisory consulting is based on significant telecommunications industry experience. Her areas of focus include:

  • Unified Communications (UC) and Collaboration
  • Contact Center infrastructure and applications
  • Interactive Voice Response/Voice Portals
  • IP telephony, voice and data convergence
  • Communication services and outsourcing

Through Communications Initiatives and Constellation Research Group, Elizabeth helps companies evaluate, design and review their unified communications and contact center requirements. She offers comprehensive services that help in developing pragmatic plans for making sound investments. This includes offering vendor agnostic consulting services to help objectively evaluate vendor’s communication solutions and provide insight on how to best determine the right direction. Her services assist decision makers with strategic communication choices and building a supporting business case.

Most recently, Elizabeth served as a vice president and analyst in Forrester Research’s Telecom & Networks practice. She covered IP telephony, contact centers and speech technologies. She came to Forrester through the acquisition of Giga Information Group.

Prior to joining Giga in 2000, she was senior manager for strategic planning and alliances for Siemens ICN. She was the primary analyst forecasting global market trends and the development of call center solutions strategy. She has also held marketing management positions with ITT, ROLM, and IBM, where she was responsible for market planning, program management, and partnership initiatives. She has extensive experience in market analysis and assessment of major marketing trends for customer premise telecommunication products and services.

She has been featured a number of times on TV and Radio Wall Street, as well as in frequent articles in The Wall Street Journal, the Financial Times, and leading industry periodicals.

Elizabeth holds a BA in economics from the College of Notre Dame and a MBA from Pepperdine University.

Elizabeth Herrell, MBA ’89

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