Andrew Lelchuk, MBA ‘89

ENCOREAndrew has joined Encore, Inc., a leading retail software publisher and a wholly owned subsidiary of Navarre Corporation, as vice president of marketing.  In this role, he oversees all brand, category, product and sales strategy for Encore including merchandising, advertising, public relations and partnership management.  Additionally, he directs the creative services function focused on packaging, point of sale and promotional materials.   As a key member of the executive team, Andrew is responsible for further aligning Encore’s messaging around the company’s core competencies of third-party retail development, direct-to-consumer sales, international and OEM services.

“Andrew brings a wealth of global marketing and strategic communications experience to his role at Encore,” said Cal Morrell, President of Encore.  “He has worked with top brands in their categories and clearly knows how to drive brand awareness to positively impact sales.  We took our time in filling this position with the right person and we very much look forward to tapping into Andrew’s experiences and knowledge.”

With nearly 30 years of experience within corporate management, marketing, licensing, sales, retail, manufacturing, and mergers and acquisitions, Andrew was most recently executive vice president of sales and marketing at Namco Bandai Games America, Inc.  Prior to this, Andrew was senior vice president and chief operating officer at Ocean Pacific Apparel Corporation and he has previously served as director of global business development at The Coca-Cola Company in addition to positions at The Walt Disney Company and Ralph Lauren.

Andrew Lelchuk, MBA ‘89

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