Paul Richard “Dick” McCullough, MBA ’81

Dick joined AlphaDetail in April as Director of Research Methodology and Analytics. He is based in the firm’s worldwide headquarters in San Mateo, California. AlphaDetail, Inc., a leader in primary market research and influence network mapping solutions to the global life sciences industry.

Prior to joining AlphaDetail, Dick was most recently president of MACRO Consulting, Inc., a research methods and analytics consulting firm with numerous healthcare industry clients.

Over the past 25 years, Dick has developed a national reputation as an innovative marketing scientist. He has been published more than 20 times in numerous magazines and journals. He frequently presents papers on topics in advanced statistical methods at leading conferences throughout North America. In addition, Dick writes a regular column covering a wide range of research issues for Marketing Research Magazine.

Paul Richard “Dick” McCullough, MBA ’81

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