Alyce has been named president and chief executive officer of American Achievement Corporation, a leading manufacturer, publisher, and supplier of products and services that recognize and inspire personal achievement and celebrate special moments in life. Throughout her nearly 25-year career, she has led a number of prominent brands across a variety of industries, including O, The Oprah Magazine, De Beers Diamond Jewelers and Reader’s Digest Association.
Alyce most recently served as president of emerging businesses, responsible for developing and launching new business ventures across the company while revitalizing traditional products through the introduction of digital content and multimedia. She previously served as president of Home and Garden and Health and Wellness at Reader’s Digest, where she oversaw the operations of 13 brands across diverse businesses that sold its products to multiple generations of consumers.
A change-leader with tremendous strategic vision, Alyce has a track record of successfully launching and developing businesses, and driving both top and bottom-line growth through innovation, product development and the identification of new revenue streams. Her experience has included jewelry, global magazines and book publishing, tours and catalog businesses, educational print and digital products, as well as music and media – and she has sales expertise in multiple distribution channels including e-commerce and viral marketing, direct mail, telemarketing, retail and internal and independent sales forces.